Monday, September 18, 2017

Dawson and Madison rezoning initiated

The corner of Madison and Dawson will be the subject of a rezoning initiated by Imani Development.  4485 and 4495 Dawson will see a 37 story high-rise tower built atop a 3 story commercial podium.  If successful, this project will move forward to a public hearing next month on October 17.

REZONING REFERENCE #16-27 High Rise Apartment Tower with
 Commercial Podium Brentwood Town Centre Development Plan

Wednesday, August 30, 2017

Boffo to transform Springer and Lougheed

A multi-tower project including a public plaza is being proposed by Boffo Developments at 5258 Lougheed Hwy.  When completed, the project will complete the frontage along Lougheed Hwy from Springer Ave eastward to the Rev's Bowling site.

Four Tower Project Planned for Brentwood Site

Boffo Developments has submitted an application to rezone a 4.12 acre site at Lougheed and Springer in the Eastern part of the Brentwood Town Centre area of Burnaby. The site is currently comprised of five older industrial buildings located near the Holdom Skytrain Station. The current zoning is M-2.
The site has a designation of RM-5s designation in the Brentwood Town Centre Development Plan. Boffo is proposing a four-tower project to be established by a master plan over the entire site. Phase 1 would occur in the Northeast corner of the site, and future rezoning applications would be required for the subsequent three phases.
Details include:
  • Four residential towers from 25 to 40-storeys;
  • Above-ground parking screened by street fronting townhouses;
  • Extension of Lougheed Parkway concept along South side of Lougheed Hwy;
  • Public plaza at Lougheed and Springer Avenue.

Wednesday, August 23, 2017

Sugarfina Brentwood?

With Sugarfina looking for 10 new locations in Vancouver and Toronto including a location scheduled for Metrotown in November, it's conceivable that Shape Properties has been in touch with the company for a Brentwood location.

Sugarfina to open first Canadian freestanding store at Metrotown

The luxury candy retailer plans to open up to ten locations in the Canadian market

 Retail Insider
August 22, 2017

Luxury candy retailer Sugarfina has secured its first standalone store in Canada, taking the first steps in its multi-million dollar expansion plan. 
The Los Angeles-based company received $35 million in financing to fund expansion from private equity firm Great Hill Partners. Sugarfina will open at Metropolis at Metrotown in Burnaby on November 1, Retail Insider has learned. It is the first in a widespread expansion that will see freestanding stores in Canada and internationally in the Middle East, Europe and Asia. 
Sugarfina currently operates across Canada in all five of the country’s Nordstrom outlets.  
The Metrotown space is 1,098 square feet on the mall’s ground floor. Tony Flanz of Think Retail represented Sugarfina in its deal with Metropolis and Metrotown owner Ivanhoe Cambridge. 
The brand is seeking 600 to 1000-square-foot retail spaces in major regional malls. Sugarfina has confirmed that it is looking to operate as many as ten locations in Vancouver and Toronto. 
Think Retail will be overseeing its expansion. Think represents several regional retail chains located in major Canadian cities, including handbag and apparel brand Fossil and Scandinavian lingerie brand Change.  

Copyright © 2017 Western Investor

Wednesday, August 16, 2017

Linear Park traffic delays

As construction of Willingdon Linear Park along Willingdon Ave progresses, traffic delays have lately been more frequent between Brentlawn Drive and Hastings Street.

Monday, August 7, 2017

3-way stop coming to Goring and Holdom

According to the following City of Burnaby report, a 3-way stop has been approved for the currently uncontrolled intersection at Goring St and Holdom Ave.  Of further interest is the fact that the report has mentioned the future Dawson Street extension from Beta Ave to Douglas Rd within the next 5 years.

PUBLIC SAFETY COMMITTEE HIS WORSHIP, THE MAYOR AND COUNCILLORS SUBJECT: INTERSECTION OPERATIONS – GORING STREET AT HOLDOM AVENUE RECOMMENDATION: 1. THAT Council authorize the installation of all-way stop control at the intersection of Goring Street and Holdom Avenue, as detailed in this report. REPORT The Public Safety Committee, at its meeting held on 2017 July 11, received and adopted the attached report proposing upgrade of the traffic control at the intersection of Goring Street and Holdom Avenue.

RECOMMENDATION: 1. THAT the Committee recommend to Council the installation of all-way stop control at the intersection of Goring St at Holdom Ave as detailed in this report. REPORT BACKGROUND The City of Burnaby has received several requests to improve traffic operations and pedestrian safety at the 'T' -intersection of Goring Street and Holdom Avenue. The intersection is currently unsignalized wilh stop control for traffic arriving on Goring St while traffic on Holdom Ave has through priority. Motorists on the stop-controlled west leg experience extended delays at this intersection in the peak hours under the current configurations. Safety concerns have also been expressed by pedestrians due to the lack of crosswalks and suitable waiting areas. A traffic engineering review was completed based on the standard warrant analysis procedure from the Transportation Association of Canada (T AC) and the findings are summarized herein.

SITE LOCATION Figure I shows the location of the subject unsignalized 'T' -intersection of Goring St/Holdom Ave. The signalized intersection of Lougheed Hwy/Holdom Ave and the Holdom SkyTrain Station are located 160 metres to the north of this intersection. The surrounding area consists of high density residential developments, industrial land uses and mixed commercial and retail developments.

 EXISTING TRAFFIC CONDITIONS AND FUTURE CHANGES Traffic counts have been conducted for the purpose of this review. The analysis takes into account current operating conditions. The Holdom Station Area Plan envisions significant residential development activity in the next few years leading to a traffic volume increase. In addition, the easterly extension of Dawson St from Beta Ave to Douglas Rd anticipated in the next five years will impact Goring SI. This intersection will eventually require a higher form of traffic control such as a roundabout or a traffic signal due to developments and network expansions.

WARRANT ANALYSIS The City follows the Transportation Association of Canada (T AC) intersection traffic control warrant analysis procedure. This takes into account traffic and pedestrian volumes, roadway geometrics, crash history and nearby traffic control and network connecti vity. This procedure ensures consistency, addresses the safety of pedestrians and meets driver expectations. Applying the recent traffic count data and existing conditions, a warrant analysis was undertaken to assess the adequacy of the existing one-way stop control and determine any necessary upgrades. Based on the analysis, all-way stop control is recommended for this intersection. In conjunction with this traffic control upgrade, crosswalks and a corner right turn channelization island are also recommended. The southbound and eastbound approaches will be designed to include two separate lanes clearly delineated with adequate queue storage. Figure 2 shows the recommended changes.

CONCLUSIONS The existing traffic control at the Goring StiHoldom Ave intersection is inadequate under the existing peak hour traffic volumes. Staff has now completed a traffic engineering review and allway stop control is warranted under current conditions. This upgrade will improve the level of service and reduce delays experienced by motorists. The proposed design will also enhance the safety of pedestrians at the intersection. The recommended upgrades are estimated to cost approximately $60,000 and funding is available within the 2017 Capital Budget for Minor Traffic Management Projects (EMF.0063). Funding contributions from ICBC's Road Improvement Program will also be sought to help offset some of the City's cost for this proposed road safety improvement.

Sunday, August 6, 2017

Rumours of Saks Fifth Avenue

I've lately been hearing rumours of Saks Fifth Avenue anchoring Brentwood's future "Luxury Row." The HBC-owned department store would be quite an anchor if it does indeed land in Brentwood. Time will tell.

Saturday, August 5, 2017

Milano rising into skyline

The Milano tower at the south foot of Alpha Ave is beginning making its mark in the Brentwood skyline.

Wednesday, August 2, 2017

Luxury brands to be announced for Amazing Brentwood

Shape Properties has announced a its partnership with the L Catterton Group.  L Catterton is a private equity firm linked to luxury brand companies LVMH and Groupe Arnault.  Although Louis Vuitton and Christian Dior aren't my go to brands by any stretch, it's good to see some brand heavy hitters arrive in Brentwood.

SHAPE Announces L Catterton Partnership for Groundbreaking 'The Amazing Brentwood' Redevelopment

The Amazing Brentwood retail centre, just east of Vancouver, will see an overhaul that will reposition it as a premiere shopping centre with the help of a new, notable investor. Landlord SHAPE and co-owner Healthcare of Ontario Pension Plan have partnered with the L Catterton group, which is a private equity firm linked with French luxury conglomerate LVMH (Louis Vuitton Moët Hennessy) and Groupe Arnault. The new $2 billion The Amazing Brentwood will become the focal point of a community that will include over a million square feet of retail space, considerable office space, as well as multiple residential towers for thousands of new residents. The first phase is scheduled to open in the spring of 2019. 

The Amazing Brentwood is L Catterton’s second North American development project, following its investment in Miami’s luxury retail complex, Miami Design DistrictL Catterton is also involved in a number of luxury projects in Asia, including the recent unveiling of the magnificent Ginza SIX luxury retail complex in central Tokyo. L Catterton is noted as being the world’s largest consumer-focused private equity fund, with more than US $14 billion in capital. 

SHAPE has been working over the past several years on creating an innovative, upscale neighbourhood that would include substantial retail and residential components. L Catterton’s investment and direction will further assist in the goal of making The Amazing Brentwood live up to its name.

"L Catterton Real Estate’s partnership is a huge vote of confidence in the project and validation that The Amazing Brentwood will serve as a point of pride for Vancouver and a sought-after destination for visitors world-wide, said John Horton, President of SHAPE. 

The Amazing Brentwood will court locals as well as market to visitors — tourists are spending a fortune at luxury retailers in downtown Vancouver, and The Amazing Brentwood stands to gain some of that with the addition of new luxury brands. 
"This unique partnership encompasses the vision, passion, unparalleled knowledge and reach to create the next generation of retail experiences for our customers and retailers,” said Mathieu Le Bozec, Managing Partner of LCatterton Real Estate. 
The Amazing Brentwood is one of the largest mixed-use projects currently underway in North America. The 28 acre site will include an overhauled shopping centre that will feature over 1.1 million square feet of retail space with over 250 stores, a ‘culinary collection’, offices and a one-acre plaza. As well, more than 6,000 homes in 11 high-rise towers will add more than 10,500 new residents in about 4.5 million square feet.
In the first phase of development, the new centre will feature the first two residential towers, fashion anchor stores, new upscale restaurants and entertainment options, all in an indoor-outdoor configuration.
According to SHAPE’s Executive Vice President, Development, Darren Kwiatkowski, The Amazing Brentwood will feature a considerable amount of space devoted to restaurants, addressing the trend of malls becoming social and entertainment destinations. As a result, The Amazing Brentwood will feature a variety of food options, ranging from chains to chef-driven concepts which will feature options from a variety of ethnicities.
The entertainment focus will also include the addition of Cineplex VIP Cinemas, as well as The Rec Room entertainment centre, which will no doubt draw from the region. 
The Brentwood SkyTrain station will become an integral component of the centre, and Mr. Kwiatkowski explained that transit ridership is expected to grow substantially as the Lower Mainland continues to densify. The Amazing Brentwood is also easily accessible by car, located at the busy corner of Lougheed Highway and Willingdon Avenue. Its catchment will include Burnaby as well as Vancouver, Coquitlam, New Westminster, and even North Vancouver via the Second Narrows Bridge. 
The centre will incorporate both indoor retail space with outdoor retail offerings and according to Mr. Kwiatkowski, luxury brands are expected to be present in both. The centre will feature four distinct retail areas, including: 
-Brentwood Interior: the centre's indoor component will feature over 100 retailers in over 500,000 square feet of space as well as more than 25 restaurants in 36,000 square feet of space. Between one and three anchor retailers are expected to be housed in this part of The Amazing Brentwood.  
-Brentwood Boulevard: an outdoor retail street that will feature more than 20 retailers in 70,000 square feet of space, as well as restaurants with ample patio space. Its design is inspired by some of the world's most iconic high streets. 
-West Mews and Grand Lobby: featuring retail and restaurant space, offering one-of-a-kind brands, designer stores, and unique restaurants, and 
-The Plaza: a one-acre open-air social hub featuring fashion brands mixed with patios, pubs and casual dining. 
Mr. Kwiatkowski explained that the project will be “world class”, with a number of LVMH and Catterton-funded brands included in the centre’s mix. “The best of the best” will be included, including local, national and international retail concepts and brands. 
Tenants have yet to be announced for The Amazing Brentwood, and Mr. Kwiatkowski noted that tenants will range from the affordable to the luxurious. L Catterton's six other retail projects are decidedly luxury-heavy, with both the Miami Design District and Ginza SIX boasting a number of large flagship stores for some of the world's leading luxury brands. 
A number of LVMH brands operate stores in downtown Vancouver, including Louis VuittonChristian DiorSephora and Hublot. Brokers confirm that space is tight in downtown Vancouver, with some brands complaining that they are unable to find the 'right' real estate in the city's 'luxury zone' (centred around the 1000 Block of Alberni Street as well as adjacent Burrard and Thurlow Streets). LVMH has a number of important luxury brands under its corporate umbrella that currently do not have freestanding stores in Vancouver, including BulgariCélineFendiGivenchyLoro PianaMarc Jacobs and several others. L Catterton has investment interests in a number of companies as well, including upscale brands such as Baccarat crystal and John Hardyjewellery, fitness brands such as Equinox and Pure Barre, as well as several restaurant concepts. 
The Amazing Brentwood will compete with a number of important regional malls such as Park Royal in West Vancouver, Oakridge Centre on Vancouver's West Side, and Metropolis at Metrotown in Burnaby. While Park Royal and Oakridge Centre house a number of premium retailers, neither of them offer the extensive variety of luxury brands found at Toronto's Yorkdale Shopping Centre. It remains to be seen if The Amazing Brentwood could become the Lower Mainland's answer to Yorkdale, and it will be exciting to see how things progress between now and 2019. 

Tuesday, June 27, 2017

SE corner of Dawson and Willingdon sold to developer

The southeast corner of Willingdon and Dawson has been sold and will pave the way for another major development that will take it eastward to Alpha Ave and south as far as Alaska Street.

The current Dawson street front is the home to Pasta Amore restaurant and Brentwood Cleaners.  Brentwood Cleaners, originally located at Brentwood Mall until it was forced to move to make way for the the Amazing Brentwood development, will be forced to move again.

8 Acre Brentwood Site Sells in $152 Million Deal

Posted on 

An 8.13 acre land assembly at the corner of Willingdon Avenue and Dawson Avenue has sold to Aoyuan Property Group (Canada), a Hong Kong based developer, for $152,000,000.

The site comprises six parcels, currently improved with various older industrial buildings. The Brentwood Town Centre Plan designates the site a mixture of medium density mixed use and high density residential.

Thursday, June 22, 2017

Sears seeks protection

Sears has filed for bankruptcy protection.  In doing so, Sears has officially brought urgency to Shape Properties' problem of finding a use for the giant 3-level space at the east end of Brentwood Mall in the event that Sears decides to shut down its Brentwood location.  In good news, the Brentwood location is not among the listed stores slated for closure so far.

Sears Canada files for bankruptcy protection

by Charlie Smith on June 22nd, 2017 at 6:49 AM

One of Canada's major retailers is seeking shelter under the Companies' Creditors Arrangement Act to restructure its business.

Sears Canada has filed an application to the Ontario Court of Justice to deal with serious cash-flow problems.
In Metro Vancouver the company has department stores at Capilano Mall, Brentwood, Metropolis at Metrotown, Coquitlam Centre, and Willowbrook Shopping Centre.
Across the country, Sears Canada has 95 full-line department stores, 26 home stores, and 14 outlet stores, according to its 2016 annual report. It also has 69 Hometown stores and 62 Sears Travel offices.
The court filing comes less than two weeks after Sears Canada reported a $144-million quarterly loss.
The company put a bright shine on the announcement in a news release on its website.
"Sears Canada rebuilt its front and back-end technology platform, redefined its brand positioning, revamped its product assortment, and rebooted its customer experience and service standards," it stated. "The new product assortment is reflected in two pillars, The Cut @ Sears, which offers designer labels at everyday value prices, and the Sears Label, which offers premium quality and enduring styles, also at everyday value prices.  The customer experience was reinvented, both online, with a newly designed site built in-house by a new technology team, and in-store with a new format called Sears 2.0."
It also claimed that its customer service standards are "best-in-class", noting that it "launched a new store in downtown Toronto to showcase its reinvention to an entirely new audience".
"The Company's hard work to bring its vision to reality is reflected in reported growth in same store sales in its two most recently completed quarters," it added. "Sears Canada believes this indicates that the new brand positioning is starting to resonate with consumers."
Some companies that seek protection under the Companies' Creditors Arrangement Act emerge successfully, such as Air Canada. But for others, like Target Canada, filing for bankruptcy protection was one of the steps along the way to its demise.
Under the act, if the application is approved the court will appoint a monitor who is a trustee in bankruptcy. This ensures the company continues operating as it deals with creditors.

Thursday, June 15, 2017

Sears' days numbered?

Sears' days may be numbered as the company recently announced that it's future is in doubt.  It's retail model has certainly seemed outdated for at least the past decade.

5 years ago, I walked into the Brentwood location to look for an exercise bike.  After browsing through the multiple exercise bikes on display, I settled on the model and type that suited me.  When I got a hold of a staff member to let them know that I would like to purchase that particular exercise bike, he brought me to the register where I made the purchase.  The staff member asked me for my telephone number, handed me the receipt and told me that they will call me when the bike arrives within  2 weeks and that I can pick it up at their warehouse downstairs. This was done without previously informing me that they don't stock such items in the store.  I was stunned that a store with such a massive footprint just took more than $350 dollars of my hard-earned money only to tell me that I must come back 2 weeks later to pick up my purchase.  Stunned, I didn't complain.  I just walked past the, "60% Off" shirts that were now priced down to $50 dollars (can buy the same shirts at full price for $15-25 elsewhere) and exited the store.  Sears has gotten so comfortable with its retail model that it has lost touch with the reality of consumers living in an economy where wages have fallen far behind the cost of consumer goods, food and housing.  The minimum wage in BC is currently $10.85/hour.  The minimum wage in 1991 was $6.00/hour when you could buy a 700 square foot 1 bedroom condo for $60, 0000.  I digress.

Enough of my experience with a dinosaur of a retailer that has existed long past its extinction date.

Now that Sears is likely to leave a massive void at the east end of Brentwood Mall within the next 1 or 2 years,  Shape Properties is now tasked with the job of deciding the future of the 3-level big-box space.  The current plan for the southeast end of the site at Beta and Lougheed is to build a grocery store beneath a residential tower just across the parking lot from the lowest Sears level.  Perhaps the vacated Sears space is best suited for a grocery store in at least the lowest of the 3 vacated levels. The other 2 levels could be used for 2 or more smaller retailers.  Perhaps a fitness gym/martial arts facility could go into part of the space.

Future of Sears Canada in doubt

by Charlie Smith on June 13th, 2017 at 12:17 PM

Hundreds of employees at Metro Vancouver Sears Canada stores and thousands more across the country are on edge today following the latest bit of bad news.
The company has announced a 15 percent drop in sales in the first quarter, posting a net quarterly loss of $144.4 million.
On the upside, same-store sales rose by 2.9 percent in the first quarter.
Sears Canada has 95 full-line department stores, 26 home stores, and 14 outlet stores, according to its 2016 annual report. It also has 69 Hometown stores and 62 Sears Travel offices.
Its five Lower Mainland department stores are at Capilano Mall, Brentwood, Metropolis at Metrotown, Coquitlam Centre, and Willowbrook Shopping Centre.
It closed its Richmond Centre store more than two years ago.
Sears Canada has postponed its 2017 annual shareholders meeting, which was scheduled for Wednesday (June 14), as it tries to address its "liquidity situation".
"Based on management's current assessment, cash and forecasted cash flows from operations are not expected to be sufficient to meet obligations coming due over the next 12 months," Sears Canada stated in a news release.
It had expected to be able to borrow $175 million (before transaction fees), which would be secured by its owned and leased real estate.
However, negotiations with its lenders have resulted in only $109 million being available.
"That, and the lack of available alternative sources of liquidity (through real estate monetizations, asset sales or otherwise), which may not be available in a timely manner, mean there are material uncertainties as to the Company's ability to continue to satisfy its obligations and implement its business plan in the ordinary course," the company stated. "Accordingly, such conditions raise significant doubt as to the Company's ability to continue as a going concern."

Thursday, June 1, 2017

Willingdon Linear Park video

A reader of this blog shared this link in a previous post on the Willingdon Linear Park.  The video has been produced by the City of Burnaby.

Tuesday, May 23, 2017

A place to eat pizza; Uncle Fatih's Pizza

This place serves me well when I get the munchies and I want something real quick.

Monday, May 22, 2017

Dawson quietly changing

The immediate vicinity around Dawson is quietly changing while Brentwood continues to receive the bulk of the attention.

Porte Development's tower has now passed street level.

Solterra's Milano tower is beginning
 to rise into the Brentwood skyline.

Milano (below) as seen from the Costco parking lot facing north.
Brentwood One is peeking through just to the left of Milano and
Solo's 2nd tower is on the far left of this photo from this view.

Amacon's low-rise development has reached 
full height at Willingdon Ave and Dawson Street

Thursday, May 18, 2017

Concord Brentwood site prep begins

The last few weeks has seen the most northern section being cleared and prepared for Phase 1 of the Concord Brentwood development.  Phase 1 will see multiple towers rising along the south side of Lougheed Hwy between Beta Ave and Douglas Rd.

Tuesday, May 16, 2017

Cineplex officially announces Brentwood arrival

Cineplex has officially announced the arrival of the Rec Room to the Entertainment Plaza of the Amazing Brentwood development and will also include a five-screen cinema.  The facility will be a one stop entertainment destination that will include a sports bar, game arcade, and a variety of food amenities.  Now that Cineplex has been announced as a major tenant at Brentwood, more significant commercial announcements are sure to follow over the next few weeks and months.

The links below will lead to the full articles and accompanying photos.

The Rec Room: Cineplex to open sprawling food-and-

by Tammy Kwan on May 16th, 2017 at 1:03 PM

Burnaby’s Brentwood Town Centre is currently undergoing a major transformation—a shopping district, food-and-drink establishments, luxury residential towers, and an entertainment hub are all in the works.

Cineplex announced today that it will be opening B.C.’s first location of the Rec Room at the Amazing Brentwood (4567 Lougheed Highway), with plans to open in 2019.

So what exactly is the Rec Room?

Self-proclaimed as Canada’s premier eats-and-entertainment destination, the 44,000-square-foot space will include various dining concepts, amusement games, virtual reality and race car simulators, ping pong and bowling, live music performances, and a sports bar, among others.
Three10 will be the social spot’s upscale casual restaurant, and its menu will feature Canadian-inspired cuisine and wood-fired pizza.
The Shed will be the Rec Room’s quick service eatery, and will serve items like poutines with toppings such as porchetta, smoked brisket, lobster, and wild mushroom. The Pumps—a custom donut bar—will be available to satisfy sweets-lovers.
Cineplex will also be opening its VIP Cinemas at the Amazing Brentwood, which will span approximately 20,700-square-feet.
The movie theatre will feature five auditoriums, 365 luxury recliners, and a fully-licensed lounge that will serve wines, spirits, and craft beers.
Similar to its other VIP Cinema experiences in the Lower Mainland, guests will be able to order menu items such as burgers, cheese plates, charcuterie boards, and flatbreads at the lounge or have it delivered to their movie seats.
“We are very excited to add our premier entertainment and dining concepts to this dynamic new centre,” said Pat Marshall, vice president communications and investor relations at Cineplex, in a press statement. “The combination of residential homes, shopping, dining and entertainment makes this the ideal destination for British Columbia’s first introduction to The Rec Room, and we know that everyone loves our VIP Cinemas given their tremendous popularity.” 
We don’t know about you, but we definitely have plans to hit up this food and entertainment spot once it opens—the convenience of eats, drinks, games, and movies all under one roof sound very attractive.
Follow Tammy Kwan on Twitter @ch0c0tam and Instagram @ch0c0tam.

The Rec Room - the first in British Columbia - and Cineplex VIP Cinemas to open at The Amazing Brentwood

TORONTOMay 16, 2017 /CNW/ - (TSX: CGX) Cineplex announced today that it plans to open its first British Columbia location of The Rec Room at Shape Properties' The Amazing Brentwood.  Canada's newest hot-spot for 'Eats and Entertainment,' The Rec Room brings together incredible dining experiences with exciting live entertainment and amusement gaming experiences, all under one roof.  
The Amazing Brentwood will also be the new home of a Cineplex VIP Cinemas which provides a movie experience exclusive to Cineplex that features a fully-licensed lounge and licensed auditoriums where guests can relax in luxury recliners and have their food and beverage orders delivered right to their seat.
"We are very excited to add our premier entertainment and dining concepts to this dynamic new centre," said Pat Marshall, Vice President Communications and Investor Relations at Cineplex.  "The combination of residential homes, shopping, dining and entertainment makes this the ideal destination for British Columbia's first introduction to The Rec Room, and we know that everyone loves our VIP Cinemas given their tremendous popularity."
"We are very pleased that Cineplex has chosen The Amazing Brentwood for both of its flagship concepts, including the first location of The Rec Room in BC," said Darren Kwiatkowski, Executive Vice President of Development and Design at Shape Properties.  "The Cineplex VIP Cinema will occupy the top floor of the signature building that floats dramatically above the Plaza, designed specifically for a premium movie experience. The Rec Room is one floor below, and together they will play an integral role in activating The Plaza and The Entertainment Precinct which is designed to be the vibrant public heart of The Amazing Brentwood and the overall Brentwood Town Centre." 
The Amazing Brentwood is located at the corner of Lougheed Highway and Willingdon Avenue, and will be accessible by Skytrain. 
VIP Cinemas:Cineplex VIP Cinemas at The Amazing Brentwood will feature five auditoriums, approximately 365 luxury recliners and will be located on the entertainment level, occupying approximately 20,700 square feet.  VIP Cinemas are a premium movie-going experience exclusive to Cineplex and feature a fully-licensed lounge to enjoy before or after the movie and specially-designed VIP auditoriums where guests can relax in luxury recliners.  VIP Cinema guests can order from an expanded food and beverage menu – which includes a wide selection of wines, spirits and premium craft beers. In addition to Cineplex's famous popcorn, VIP Cinema guests can also select from a menu that features fresh salads, burgers, artisanal cheese plates, charcuterie boards and flatbreads. And all of these items are available in the lounge or can be delivered right to their theatre seat!
The Rec Room:Leveraging Cineplex's expertise in entertainment, operations, amusement gaming, food service, content creation and digital media, The Rec Room at The Amazing Brentwood will include:
  • Three10 - an upscale casual restaurant that is playfully named after Canada's three territories and 10 provinces. Its menu features the best in wood-fired pizza and Canadian-inspired cuisine through familiar items that have been elevated and transformed through fresh ingredients and innovative cooking techniques
  • The Shed - The Rec Room's quick service destination that includes a poutinerie with elevated toppings like porchetta, smoked brisket, lobster and wild mushrooms. It also has a custom donut bar, called The Pumps
  • A bar area where sports fans can grab a drink and catch the game on huge HD screens. In addition to spirits and cocktails, there will also be multiple bars throughout the space serving draught wines and over 20 draught beers, including several local craft beers
  • The Yard - a massive attractions area where guests can play over 100 amusement games. Credits earned are tracked on RFID wristbands and can be redeemed at The Trophy Case redemption store for a wide variety of prizes - everything from retro candy to drones, and whisky stones to portable speakers. Bragging rights go to the top earners who will be profiled on The Rec Room's legendary leaderboard
  • Feature attractions including virtual reality and race car simulators, as well as classic favourites like bowling lanes, air hockey, pool and ping pong
  • With multiple performance spaces offering both live and programmed entertainment, there's always something going on at The Rec Room. Catch an amazing act in our state-of-the-art auditorium or be part of the action at our themed events
  • Multiple private dining rooms will make The Rec Room the ultimate gathering spot for celebrations, corporate events and parties.
In addition to the first location of The Rec Room which is now open in South Edmonton, Cineplex has announced plans for locations in downtown Toronto at Roundhouse Park, and at CF Masonville Place in London and at Square One in Mississauga; also at West Edmonton Mall and at Destination: Deerfoot City in Calgary, AB.
Cineplex plans to open between 10 - 15 new locations of The Rec Room over the coming years, each ranging in size from 40,000-60,000 square feet and customized to the individual community.  The massive, often two-storey entertainment complexes will see approximately half of the space devoted to dining and live entertainment and the other half devoted to amusement games and feature attractions. 
The Rec Room at The Amazing Brentwood will occupy approximately 44,000 square feet and construction is expected to begin later this year with plans to open in 2019.
About The Rec RoomThe Rec Room is Canada's premier 'Eats & Entertainment' destination that brings together incredible dining, amusement gaming, technology and live entertainment experiences all under one roof. Part of Cineplex, The Rec Room is a premier social destination and the ultimate gathering spot for corporate events, groups and parties. While each location is customized to the individual community, The Rec Room concept features multiple dining environments and a wide range of entertainment options including a large amusement games area featuring state-of-the-art simulation, feature attractions and redemption games as well as an auditorium-style space perfect for musical acts, bands and comedians. For more information, visit or follow the action on social media through Facebook (TheRecRoomCA), Twitter (@TheRecRoomCA), Snapchat (@TheRecRoomCA) and Instagram (@TheRecRoomCA).
About CineplexA leading entertainment and media company, Cineplex (TSX: CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada's largest and most innovative film exhibitor, Cineplex welcomes 75 million guests annually through its circuit of 164 theatres across the country. Cineplex also operates successful businesses in digital commerce (, food service, alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media) and amusement solutions (Player One Amusement Group).  It also operates a location based entertainment business through Canada's newest destination for 'Eats & Entertainment' (The Rec Room), and an online eSports platform for competitive and passionate gamers (  Additionally, Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty program.
Proudly recognized as having one of the country's Most Admired Corporate Cultures, Cineplex employs over 13,000 people in its offices across Canada and the United States.  To learn more visit or download the Cineplex App.
SOURCE Cineplex  
For further information: Media Relations and Investor Relations contact: Pat Marshall Vice President, Communications and Investor Relations,, 416-323-6648

photos below from the